Social Media giants like Instagram, Facebook, and Twitter have made quite the noise in the social media space. But these apps now have a new, common contender that is taking the world by storm, and that is Gen Tik Tok. Tik Tok was Founded in 2017 by a Chinese parent company ByteDance, and it evolved into TikTok, which is a video-sharing app. The app has been downloaded more than 2 billion times since its launch and topped the charts for being the most downloaded app for the year 2018, above its competitors. Amongst its major accomplishments, Tik Tok is also considered to be the 9th most used app in terms of Social networking sites, which puts it ahead of other competitors like LinkedIn, Twitter, Pinterest, and Snapchat. So what is the secret behind Tik Tok gaining major popularity amidst the masses?