Online presence, a booking portal, and promoting their medical expertise online.
How can we improve the usability of an existent product in a frictionless way?
RAK Medical Center, Al Hamra is a subsidiary of Arabian Healthcare Group LLC – a Healthcare Management Company that is involved in end-to-end Healthcare solutions.
Communicating and designing a more user-friendly product
Transforming the platform’s user interface and experience (UI/UX) would also mean an opportunity to change their communication and marketing website. There was a real need to, not only align the visual aspect of both channels, but also to communicate the added value of their new product and, thus, increase their user base.
Making it easy for freelancers
The Nubi team gave us access to valuable user feedback and potential improvements, which allowed us to empathize with their users and provide solutions for the biggest pain points.
We redesigned the whole experience for Nubi, prioritizing the user’s needs. We also created an onboarding process to ensure that existent users had a frictionless transition to the new version of the app and identified the added value from the getgo.
The result: An effortless transactional experience 🙂